Custom Sales Force Automation & Field Intelligence Application
Client
Leading Agro Business
Year
2024
Services
Custom Sales Force Automation & Field Intelligence Application
About the Project
The Field Sales App is a simple agricultural sales app for field users. It lets users track farmer visits and dealer sales even without an internet connection by saving data locally and syncing it later.
Client Overview
The client is a rapidly growing agro business with a widespread field sales team operating across multiple regions. Their sales representatives are required to travel extensively to meet farmers, distributors, and channel partners on a daily basis. While the business had strong on-ground presence, it lacked a centralised, reliable, and real-time mechanism to track sales activities, travel efficiency, and workforce productivity.
Business Challenges
Limited visibility into field activities
Sales managers had no accurate way to verify daily visits, routes taken, or time spent at each meeting.
Manual and error-prone reporting
Daily activity reports were submitted manually, leading to inconsistencies, delays, and inaccurate data.
No reliable travel tracking
Kilometres travelled were self-reported, making it difficult to measure efficiency or validate travel claims.
Connectivity constraints in rural areas
Many sales locations had limited or no internet connectivity, making real-time tracking difficult.
Lack of organisational access control
There was no structured hierarchy or role-based access to view or manage team data.
Difficulty in measuring sales efficiency
Management could not accurately assess productivity in terms of distance travelled versus activities performed.
The Solution
We designed and developed a custom mobile and backend application tailored specifically for the client’s field sales operations. The solution combines location intelligence, offline-first architecture, and organisational control to deliver a powerful operational platform.
Key Objectives
- Provide accurate field activity tracking
- Enable offline functionality for uninterrupted usage
- Measure travel efficiency and productivity
- Offer management-level insights through structured data
- Establish a scalable organisational framework
Core Features & Capabilities
Field Activity & User Tracking
The application tracks user activities to create complete transparency into on-ground sales operations.
Advanced Distance & Route Calculation
Integrations with Google Maps and Mapbox eliminate manual reporting errors and improve trust in the data.
Offline-First Architecture
Ensures zero data loss even in remote rural regions, making the application highly practical for agro-field operations.
Organogram & Role-Based Access Control
A structured organogram ensures data security, clarity, and accountability across different stakeholders.
Productivity & Efficiency Measurement
Metrics transform raw movement data into actionable business intelligence.
Business Impact
Improved Operational Transparency
Management gained complete visibility into daily field operations without micromanagement.
Accurate Performance Measurement
Sales efficiency could now be measured objectively using real data instead of assumptions.
Increased Accountability
Clear tracking improved discipline, reporting accuracy, and team responsibility.
Optimised Travel & Costs
Route visibility helped identify inefficiencies, reducing unnecessary travel and expenses.
Data-Driven Decision Making
Leadership could make informed decisions based on real-time and historical analytics.
Scalable & Future-Ready Platform
The system is designed to scale across regions, teams, and future business requirements.
Outcome
The application revolutionised how the client tracks, manages, and evaluates their sales team. What was once a manual, opaque process became a data-driven, transparent, and efficient system, directly contributing to improved productivity and operational excellence. The solution has now become a core operational tool, enabling the client to grow with confidence, control, and clarity.
Conclusion
This case study demonstrates our ability to design and deliver mission-critical, enterprise-grade applications that combine deep domain understanding, advanced mapping intelligence, offline-first engineering, and organisational scalability. By aligning technology with real-world business challenges, we helped transform field operations into a measurable, optimised, and future-ready ecosystem.
Services Provided
Technologies Used
Project Gallery
Field Sales App – Dashboard
Field Sales App – Visit Tracking
Field Sales App – Reports
Field Sales App – Route Map
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